Adwords
Taco Bell's, "Think outside the bun" is a great example of using wordplay extremely successfully in traditional marketing strategies, but how well do these methods translate to Internet marketing?
Traditional marketing strategies focus on witty slogans, employing clever double entendres and idiomatic language. However, with digital marketing, such as PPC (pay per click) marketing, this is something to be strictly avoided. Distorting language in this way only leads to high bounce rates from visitors searching irrelevant topics.
Ever-changing online consumer demand added to the dynamic nature of SEO (search engine optimization) and PPC marketing, creates mammoth challenges when it comes to designing successful internet marketing strategies, and most in-house marketing teams find it far too complicated to competently handle alone.
Ever wondered what those 2-3 listings in the colored box at the top of your Google search results are? This is Adwords in action; it's Google's main advertising product and in 2010, it generated nearly $30 million dollars in revenue.
Put simply, Adwords users select keywords they think should trigger their advertisement. Then they bid on how much they are prepared to pay, every time somebody clicks through the ad. The position of the advertisement in the Adwords box is dependent on how the advertiser's bid compares with competitors' bids on keywords and their 'ad quality score'. This is determined by their history of click-through rates, the relevance of search terms to advertisement keywords and other various factors used by Google. All Adwords ads are seen on Google.com, but advertisers may also feature ads on partner sites, such as askjeeves.com.
With the correct expertise, Adwords can also be effectively employed to put out targeted ad content to smaller demographics. This is where a professional Adwords setup really excels. At SEO Orange County for Adwords, we help target consumers in specific areas, on precise landing pages and even users of certain devices, like the iPhone. Once an advertiser's explicit needs have been identified, we use Adwords to place advertisements on relevantly themed sites, like local news and specialized blogs. This method quickly achieves higher visibility with Adwords, guaranteed click throughs, higher click through rates and ultimately higher calls.
As an Adwords company in Orange County with 5 vital years of experience and Adwords certification, SEO Orange County helps advertisers get the most out of this complex yet very valuable marketing tool. We are so confident in our abilities as a leading Adwords consultant in Orange County that we offer a free $100 Adwords bonus and charge no monthly fee; everything is billed according to hourly work, so advertisers can be sure they only pay for what they get.
PPC marketing and using Adwords dramatically increases a company's presence on the Internet, but achieving and maintaining this presence is a constant headache for even the best-established sites. Leading search engines constantly update products and services, so using Adwords requires a professional touch and constant monitoring to ensure that advertisers are not paying out unnecessarily on clicks completely irrelevant to their products and services.
